2023 is shaping up to be an amazing year for the wedding industry and we are super excited for some of the trends we are seeing in the coming year(s). This is by no means an exhaustive list, but just some highlights that we are excited about.
Catering Trends for 2023 & 2024
As a former chef and catering operator, food trends are always my favorite to talk about. When it comes to weddings, the reason everyone is gathered should be pretty obvious 😉 but, for most weddings and events, the thing that anchors the entire affair are the tastes and treats. We gather around tables and reunite between bites and sips. The tradition of families breaking bread together at a wedding is one of the oldest traditions we have, and these days there are endless ways to weave food & beverage into your wedding day. These are just a few of the things that are exciting us with catering in the coming year(s):
Local. The energy and focus around local sourcing is resurging after a bit of a pause during the Covid years. While many caterers and chefs were passionate in this space pre-pandemic, the trend definitely hit a bump or two over the last couple of years. However, we are now seeing a renewed energy around how chefs are sourcing products and couples are weaving these stories into their weddings. Caterers like our friends over at Della Tera are really driving the industry forward in how we source and telling the story of the Northwest with their menus. Talk to your caterer about how you might include local sourcing stories in your wedding menus.
Vegetables. Veggie forward menus have been a growing trend in restaurants for some time now, but it is finally working its way into catering menus as well. Highlighting local produce can add tremendous variety to your menus, and chefs are getting ever more creative with making vegetables the star of the plate. Whether you want to go with a 100% plant based menu like the folks at On Safari Foods offer, or simply reduce the amount of protein used, it can be a wonderful way to reduce the carbon footprint of your wedding, while also adding in unique and delicious variety.
Presentation. Caterers these days are more than just a background amenity you have to offer your guests. Not only are they making delicious food and drinks, but they are becoming a part of the décor and aesthetic. Like our friends over at Foodz Catering building “Zen Gardens” for appetizer displays, where little mushroom bites are served floating on a Lilypad pond, or interactive beverage walls, food can become the art of your event. Unique presentations table side or as interactive stations will just continue to get more awe inspiring in the coming year(s).
Smoked Salmon by Foodz Catering |
Photo: Barbie Hull Photography
Global. Big, bold, global flavors are becoming a tasty trend at many weddings and events. Couples are way more open to creative global menus these days and we couldn’t be more thrilled. Caterers like Navi’s Catering Kitchen are helping to crack the door wide open to global cuisine at weddings in the Northwest and we are excited to see more couples leaning into all of the amazing spices and flavors coming our way. Go bold for your wedding! Your guests will love it and you won’t regret it.
Flower & Décor Trends
Color. Big, bold colors are back in action with the color of the year for 2023 being Viva Magenta. Complimented with softer earth and pastel tones like Fields of Rye and Grey Lilac, the bright pops of magenta can add some vibrant fun to your wedding while still keeping an overall feel of timeless elegance. Black and white is also making a strong comeback and is being used in simple elegant ways or as more modern accents.
Flowers. Floral nests and immersive floral installations will be all the rage in the coming year(s) and we can expect to see lots big, bright colors popping out of these bold floral experiences. Local, sustainable sourcing will continue to be important and we expect to see a lot more momentum in this space. While flowers are (mostly) a renewable resource, it is important to think about the footprint of the project. At Perfect Storm Moments, we work with suppliers like Mayesh Wholesale Florist and Seattle Wholesale Growers Market to understand where products come from and buy local when the season allows. We have also completely eliminated the use of floral foam, and use compostable and bio-degradable products everywhere we are able. Eliminating the use of single-use plastics in floral installations is also a great way to keep your floral footprint minimal.
Décor & Rentals. Boho is slowly riding off into the macramé sunset and leaving behind a more glitzy, glammed up cousin. Bold colors will pop out of natural, softer elements, while disco balls and neon lights will bring the party back to the forefront. Experiential elements for your wedding day will continue to get more and more popular in the coming year(s) and can be incorporated in a myriad of ways; unique lounge setups that allow for connection and conversations, entertainers that engage your guests, progressive or unique food displays that surprise guests through the evening. Wedding pros love to bring all of the fun creative ideas to make your wedding unique to you, so bring them in early to help drive the fun. Lighting is a key element in creating unique, immersive experiences. Our friends at Bellevue Lighting and LightSmiths are doing amazing things with lighting for weddings and events. If you are trying to transform a space to be uniquely yours, there is no better investment than lighting and floral to create massive transformations.
Wedding Budget Trends
Not the sexiest of topics, but the reality is that budget changes will be a BIG trending topic in the coming couple of years. Couples should expect to see some solid changes to costs in the coming year(s) and budget accordingly. Since 2020 cost of goods for many wedding vendors has increased by 20 – 30%, especially in areas like catering and floral design. On average, the price to consumers has increased around 5 – 10% for the same time frame, indicating a disparity in the cost burden to businesses servicing the wedding industry. We can expect to see companies working to shift this cost burden back to consumers to protect their already thin margins. The World Economic Forum indicates that the average cost of goods for food increased over 10% in 2022 alone with 2021 and 2020 showing even steeper increases. Some staples like eggs, butter, and wheat (hello wedding cake budgets) have spiked with nearly 50% cost increases in the past year. So far, the cost to consumers has not kept pace, but couples should expect a correction here.
If you are planning your wedding on a tight budget, there are plenty of ways to keep your costs lower, but it might mean reprioritizing your vision for the important elements. Take a peak our budget guide to help with the reality of costs in the greater Seattle area and plan some cost creep over the coming year, so if you are planning for a 2024 or 2025 wedding, you should add 10% on to catering, floral/décor, and rental costs.
The most important thing to remember is to talk to your vendors about your budget. Be upfront with any budget concerns and listen to the advice from your vendors. Our goal is help you bring your wedding vision and your wedding budget into line and wedding professionals can be really creative in many areas. We love a good challenge.
I love being married to my wife. I love seeing her wedding dress, still muddy along the bottom, hanging on the back of our bathroom door. I love feeling the ring on my finger, fidgeting with it while I am thinking. I love hearing people ask me about my “wife”. I love everything about being married. I love my wife. But, she wasn’t supposed to be my wife, not yet.
We had always imagined our wedding as some massive urban affair, full of experiences, twists, floating things, rainbows, pyrotechnics, acrobats and every other trick in our bag – the event of the season, to be sure. Not so much because we are important enough for such a grand affair, but because planning and designing over the top weddings, events, and parties is just what we do. What we love. Being in this industry comes with a certain level of expectation when it comes to throwing your own event. I think the biggest challenge would have been finding a fabulous space to convert that would accommodate all of our friends, family and industry colleagues that we would have wanted to celebrate with us. We love a good challenge, but that wedding was not to be.
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We met as I was getting wrangled into working on the board for NACE. She was the VP, on her way to becoming President, and I was just trying to figure out who this crazy group of #eventprofs were. They were fun, hard-working, insanely creative and I was hooked. Amy and I really didn’t interact much in those first months. She instantly turned my head, but when I asked about her, I was told she was married, so I ejected the thought from my mind. As fates would have it though, just a few months into working with the board, they offered me a chance to attend a conference (expenses paid) in Anaheim. The only catch was, I would have to share a room with a woman – just so happens that woman was Amy. I said I didn’t mind if she didn’t and set my mind to being the most professional version of myself (fake it till you make it).
Amy and I had only really talked a few times prior to Anaheim, but from check-in on January 3rd, 2015 to today, she is a part of every breath I take. We were, and still are, inseparable. Sure there was a messy mountain in front of us: she was in the middle of a divorce, I was living and co-parenting with my Ex, despite working nearish each other, we lived 45 minutes apart (on a good day with no traffic), kids, life, nerves, etc… despite it all, I knew right then and there that I would walk through hell for and with her. And, this year, we have.
Life kept setting up obstacles and we just kept happily knocking them down. We found time despite schedules and distance, grew stronger and more confident in our dreaming and eventually, Amy moved in with me (and my Ex.), creating what we loving now call Casa de Chaos – 4 adults, 4 kids, a puppy, a bunny, 2 Guinea pigs, and a feisty lizard. We just kept beating the odds, just kept dreaming. No way in hell we ever thought we would get married, but then I asked and she said yes and about three seconds after that, the EPT stick gave us a plus sign. So, in the Fall of 2018, with Amy’s belly growing bigger, we found ourselves lying in bed feeling our baby’s kicks, beating odds, and imagining what our wedding might look like. We set our target for November of 2019, knowing that Amy would be fully recovered from having a baby, our industry would be slower and so more of our people would be able to attend, and we would have a better selection of venues late in the year. We did a lot of dreaming. Dreams that were not to be.
On January 6th 2019, after a long, yet uneventful labor, we lost our baby boy, Jasper Sky, during delivery at Overlake Hospital. No reason. No explanation. He, after months of growing and wriggling and planning and knowing, just wasn’t there any longer. He, who had been the living embodiment of the odds we had beaten, was gone. So much of our dreaming had been delicately interwoven into the mesh of a life with Jasper in it, it was hard to imagine what dreams could remain once that fabric began to unravel. So, laying there in the hospital with Jasper beside us, we were forced to start thinking of new things. Unimaginable things. Impossible things. We began to plan a memorial for this little life that no one but us would ever know. We began to plan a celebration for this little soul that was never able to celebrate anything of his own. We began to plan a party. A sad, emotionally sodden party. We began to plan, because that is what we do. That is what we know. We wanted to introduce him to our world and our tribe, even though he would never get to meet them. We began to plan for a life without Jasper.
I have no words that can explain the life-shattering force that comes from pregnancy or infant loss and I hope there is never a time when you will be faced with your own intimate understanding of this experience. All I can say is that you do not come out the other side, the same as when you went in.
We were so fortunate to be able to lay there with our baby boy for a couple of days, thanks to some simple, yet amazing technology that kept his body from deteriorating too quickly. It sounds so morbid, trust me, it does. However, it gave us a little bit of the time we needed to say goodbye. Our girls were there with us and able to meet him. Our families were able to say hello and goodbye. The amazing people at Now I Lay Me Down To Sleep, a group I hope you never need to know about, were able to coordinate two fantastic individuals to come by and take pictures of us and Jasper. Melanie & Melanie took pictures that we look at almost every day. More than anything, Amy and I were given time to lay there together, with Jasper, and reconnect our collective selves. We laughed a little, cried a lot, played music, and just held each other. For days.
And we planned. Because, as I said, that is what we do.
Laying there, holding each other for days, we talked about wanting to have a celebration of life. Obviously it was entirely for us, but we just wanted to gather with loved ones and introduce them to Jasper. We knew instantly that we wanted to see if we could have Jasper’s celebration at Rein Fire Ranch, a place that was already near and dear to our hearts. A beautiful space in the country owned by two of the kindest, most amazing people we know, Rich & George. We couldn’t imagine a more perfect place to gather. We also couldn’t imagine the 2 feet of snow that would fall the week of the celebration, but I will get to that in a second.
One thing you have to know about Amy and I, we don’t do things small. Despite the grief. Despite the fact that Amy was healing from surgery and trying to keep her insides from falling out. Despite the fact that we didn’t even want to get out of bed, we were going to put together the best celebration we could muster. This would be the only party we would ever get to plan for our little Jasper and, in spite of the inherent sadness, we wanted people to have fun and celebrate together.
So many of our industry friends were so amazing to offer support for this celebration. Rich & George opened their doors to us. Greg Lowder with Affairs to Remember offered to support with AV and some music. It’s Greek to Me, Duos Catering, Table 47 Catering, and Whole World Catering all offered to provide food for the event. The fabulous folks at The SnapBar set us up with a photo experience, Fena Flowers & Countryside Floral teamed up to offer flowers for Jasper, and CORT Party Rental generously helped with rentals and linens. To add the perfect touch, Melanie Smith, the photographer that took such beautiful photos of us with Jasper in the hospital offered to continue the journey with us and shoot the entire event. We had games planned and crafts and keepsakes and cocktails. We had around 120 people confirmed to attend and everything was all set for the celebration on February 9th, just a little over a month after Jasper entered and left this world. That is, until SNOWMAGEDEON happened!!!
Just days before the event, the skies opened and dumped a whopping 2 feet of snow on most of the region. Amy and I donned our extreme weather gear, hitched up the sled dogs, and cautiously made our way out to the Ranch to assess the options. We watched and talked and chewed our nails to nubs, but in the end, we had to pull the plug. The Ranch was buried, the roads were unsafe, and most people couldn’t even get out of their driveways. Through some tears, Rich helped us find a date in March (March 9th) that was open for us to reschedule. We scrambled to get the word out and, while everyone understood, there were some that would not be able to make the new date, our good friend Greg Lowder being one of them. Fortunately, our fabulous friend David Sader with Absolute Music was available to lend a hand for music and AV. Everything was already planned, so now all we had to do was wait.
That’s when things got weird…
That is when an idea began to take shape.
Healing is a process that will probably never end, but healing was beginning. We did not, could not, leave each other’s side after we lost Jasper. Even when I returned to work, Amy came with. As the weeks crept on, we talked a lot about when we would be able to get married. We wanted, needed, more than ever, to be married. To scream at the world that we were, and would always be partners in everything. To tell the world that we were stronger together. We were done waiting. We had been engaged for a while and were planning on tying the knot that coming November, but we really didn’t want to wait. Quietly, we began to ask ourselves if there was a way for us to be married sooner. We could elope, we could do something quick and easy and simple (like we are ever simple), we could go to the courthouse, we could get married at Jasper’s celebration…
Wait, what?!?
We could get married at our son’s memorial service? We COULD get married at our son’s celebration of life! And so, a week before the celebration redo-date, we decided to do just that. We decided to celebrate Jasper by celebrating our love for each other.
Amy and I already had pretty much everything we needed. We had already gotten our rings before the holidays. All we really needed to do was apply for a license, find Amy a dress, and find someone to officiate. We floated the idea past Rich, just to see if he would be ok with us getting married there and he was not only ok with it, but he was willing to officiate the ceremony. Who knew he was ordained??
We decided to keep it quiet and only told David, Rich, and Melanie, as we would need their help to pull it off. We didn’t even tell our kids.
Were we really doing this? Were we really going to have a surprise wedding at a memorial? Yes, yes we were!
March 9th, Sun shining bright, patches of snow still melting on the ground, guests arrived to enjoy drinks, snacks, crafts, and games. At 4PM everyone boarded the emotional rollercoaster and held on for a wild ride. Amy and I spoke for a bit, telling everyone about our Journey with Jasper. We talked about pain, and heartache, and love, and sadness, and family. We showed a slideshow that we had put together to introduce Jasper to those that didn’t get to meet him – you can see it here if you are interested (might want to grab a few Kleenex).
SURPRISE! We are getting married. The room turned from tears of sadness to tears of joy in a mad instant. Rich said his beautiful words, Amy and I pledged and promised and, blamo, I was now a husband to my amazing and beautiful wife. We kissed and danced, smiled with sadness and cried with joy. It was far from what we had ever imagined, but everything we ever needed and we left there that night with hopeful loving hearts all around us.
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2019 was a rough year, as the understatement of the century. Jasper left us to start the year, Amy stepped away from her job of 19 years, business stress, surgery, money, and a general inability to get the coffee in quick enough. However, 2019 has had plenty of good in it as well. It can a little harder to see at times, but it’s there. I became a husband, we had several tooth fairy visits, road trips, camping trips, old friends, sandy toes, and another plus sign on a pregnancy test.
With 2019 coming to a close and 2020 looming on the horizon, I thank my wife for helping to keep my glass half full and me hopeful. In January, we will welcome the newest member of our family to our #casadechaos . While I am anxious, I am hopeful that this child will stay with us, though painfully aware that this is not guaranteed.
While it may not have been the wedding we dreamed of more than a year ago, it was everything we needed. This is the story of our winter wedding. This is the story of our loss and love. This is the story of how we told ourselves and the world, that we would persevere, that we would stand and walk forward, together. We are still healing and learning and probably will be for a long time to come.
I hope, as I have, that everyone at some point finds someone they would walk through hell with and, if they do, hold them tight. When the heat starts to lick at your feet, hold tighter. When you start to slip, let them catch you. Remember to laugh. Remember to cry. Remember to be present. Remember to love and remember to be patient. Above all, just remember to be kind to each other. And PLEASE, for the love of butter, if you plan a winter wedding, plan for snow and practice your snow angels, because blizzards happen… even in Seattle.
There is a whole lot we love about the work we do with The Greater Seattle Chapter of the National Association for Catering & Events (NACE), but one of the things we love the most are the couple times a year when Amy and I get to plan and lead one of the monthly events. We get to plan and create with the area’s finest to showcase some of the hot trends, products, and looks happening in the industry. We are like a kid on a Wonka tour.
October was our month to be up again and it was AMAZING! We were showcasing a beautiful, new wedding venue in Redmond, Parties on the Terrace and the focus of the meeting was focused around wine education. Being as we were at this fabulous wedding venue, we went all in on the wedding focused theme for our design and décor. Playing off the delightful Fall colors of the season, we designed a warm and luscious look to this event. Gorgeous Velvet Fern linens and Champagne Glitz table runners provided by CORT Party Rentals made for a perfect stage for the décor on the long King Tables. Fena Flowers absolutely nailed the look with beautiful greenery filled with pops of soft color.
Image by Jean-Marcus Strole Photography
The networking reception before dinner was an absolute blast with a fun sensory game we designed to test everyone’s wine knowledge. Happy Hour Bar Rentals built a stupendous #barscene and Seattle Party Shots captured our good side with their super fun photo experience.
Image by Jean-Marcus Strole Photography
Table 47 Catering absolutely killed it with delicious flavors and beautiful presentations while Linda Chauncey, from Ste Michelle Wine Estates educated us on Washington Wines. Jean-Marcus Strole Photography was on hand to capture all the fun on film and Butler Seattle got all of our guests safely back to their cars. Thank you to the Seattle NACE board for letting us take a run at this one and thank you to all of our event partners that made it happen. Definitely one of our favorite events of the year!!
Thank you, thank you, thank you to our fabulous event partners. You are all amazing!!
A great brand starts with a fabulous vision. One of the things we love the most at Perfect Storm Moments is diving into your vision and bringing it to life.
I know what you’re thinking, you’re thinking, “oh sweet, freaking butter sauce, not another article on sustainability”. Sustainability fatigue is real and beginning to wear us a tad thin on the topic. We care, we really do, but we are busy, overwhelmed, and unsure of what we should be doing. The reality is weddings and events are a filthy business when we look at it through the lens of sustainability, but with a little focus and effort, we can make an impact. I am going to talk about how to apply sustainable principles to weddings and events and leave you with a few ideas for ways you can incorporate them into your event.
First, I want to clarify the term. Sustainability is such a challenging topic to tackle. The term has been misused, misunderstood, confounded, misappropriated, and even vilified at times. Now-a-days, we hear the word SUSTAINABILITY and many of us instantly conjure the vision of an activist chanting about the rain forest, or a group with signs damning GMOs and the companies that participate in their propagation. We think of climate change, plastic pollution, and honeybees. Rarely do we think about profitability, pricing, accessibility, inclusion, homelessness, or workforce, but here is the thing; the term sustainability includes all these things and more. To start let’s define and re-understand the term. We need to un-learn sustainability a bit, so we can relearn how to apply the term to real life.
Sus·tain·a·bil·i·ty /səˌstānəˈbilədē/ noun
the ability to be maintained at a certain rate or level.
“the sustainability of economic growth”
avoidance of the depletion of natural resources in order to maintain an ecological balance.
“the pursuit of global environmental sustainability
-Google.com
So what in tarnation does that have to do with the event world? Well, it takes a crap ton of resources to pull off a wedding or event – financial resources (money), social resources (workforce, attendees & community), environmental resources (materials and collateral used in the event). In many businesses it is easy to look for ways to reuse, recycle, or manage our resources in ways that are more sustainable in nature, however; in the event business, we consume at alarming rates, often with no consideration for the life or these resources post event.
The Green Bride Guide states that the average wedding produces 400 lbs of garbage and 63 tons of CO2. With an estimated 2.5 million weddings per year, that is about 1 billion lbs of trash and as many emissions as approximately 4 people would produce in a year, in just one single day.
According to meetgreen, a typical conference attendee will produce 1.89KG (4.16 lbs) of waste per day with 1.16KG (2.55 lbs) going directly to landfill. To put that in perspective, a single day event with 500 attendees produces around 2200 lbs of garbage with 1300 lbs going right to the landfill. This doesn’t even account for the waste produce by the event itself.
This is a fantastic amount of environmental resource consumption, and we haven’t event talked about the other two types of resources required to pull off an event.
So what in the sweet Sam Hill do we do about it?!? Well, first off, you have to care. If you don’t care about it, then I don’t have a whole lot for you. But if you do care, and I guarantee that your guests do, then I have some ideas to help you on your way.
Honestly, there is not a lot to say here, except know your budget and stick to it. Often when we see this resource being misused or over consumed, it is because the budget didn’t align with the scope of the event from the beginning. Go into it, just like with a construction project, knowing that you will usually exceed your budget by about 20% for a one-off event. Set your budget with this in mind. Hire a planner to help you build a vision within your budget, do your research, and build up your wedding or event with the important components first, adding in the additional elements as finances allow. This will be easier than trying to trim elements to meet budget later. Work with pros that quote fixed costs and try to avoid variable costs wherever possible. If it is a for profit event, ensure what you are charging is ample enough to cover the cost.
Money is a precious resource and there is never enough of it when planning a wedding or event. It can get away from you quickly if you are not paying close attention to it.
Social
Social resources are a tricky one to talk about, because often, the use of these resources is less obvious. The reality though, is that how manage our social resources has a massive impact on our community and our world. Here are a few areas where your approach can have a tremendous impact:
Your event team – It takes a team of people to execute pretty much any wedding or event. Work with the best your budget will allow and ensure the companies you work with have great employee relations. Do they engage in fair labor practices and care for their teams? Event service teams are often low wage earners and this won’t change any time soon, but by ensuring you work with companies that have a great track record of care for their teams and a good team culture, you will make a positive impact of the community and town where you are hosting your event.
Pay your vendors/partners what they are worth. Discounts hurt everyone. When you ask your event partners for a discount, I guarantee you that the discount comes out from somewhere else. Margins in the event world are too thin for a discount not to be offset somewhere else. This means that when your caterer gives you that 20% discount to win your business, they are reducing the staffing levels or buying cheaper product to offset that discount. Paying fair market value for quality ensures your partners can remain focused on what is important to you and your event.
Source locally. Sourcing locally applies to both environmental and social resources. Working with local companies and products ensures the long-term viability of communities to thrive and grow.
Environmental
We hear about this one a lot. Regardless of your political, religious, or environmental viewpoint, I think we can all agree that there is a lot of work we can do to protect our environmental resources. Here are a handful of things that can easily be managed in the wedding and event world:
Work with vendors that align with your values. If one of your values is protecting the oceans, work with a vendor that has similar values. Look for a caterer that uses paper straws or a rental company that has reusable packing material for their rental equipment. Know what is important to you and look for the same in your partners.
Manage your waste stream. This is a huge one with massive impact. The main idea here is the old adage – reduce, reuse, recycle (and compost). Easier said than done for weddings and events, but with a little focus in a few areas, you can be successful. Main goal, keep everything you can out of the landfill.
Use compostable alternatives for all disposable products (cups, plates, favors, etc)
Talk to your caterer and venue about how they manage their waste streams. It will really bum you out if you spend time and energy to source compostable barware only to find out that the venue has no means of composting, of if the town you are having your event in has no infrastructure for composting.
Ensure you have a plan for your caterer and services teams to sort the waste. Contaminated recycling or compost just goes straight to the landfill
Use compostable or recyclable materials for all of your printing and collateral.
Get your guest counts nailed down and don’t over order. Something like 10% – 20% of the food at weddings and events end up in the garbage at the end of the night.
Work with vendors that source locally as a priority.
Work with rental companies to use washable serviceware instead of using disposable.
Restore any damage. I see it often where a group will have an outdoor wedding or event in a beautiful greenspace, but post event, the place looks like a horde of angry zombies tore through it. Ensure there is a plan to leave spaces better than you found them.
Avoid the gifts. Little take home gifts are super cute and show you care… for about 3.5 seconds until your guest sets it down and forgets about it, or throws it away when they get home. Show you care in a different way. Give them a little note letting them know that you made a small donation in their name to a local organization at the same value as the cost of a gift. It is meaningful, helpful, and won’t go to waste.
There is so much more we can do to ensure we create sustainable events, but we thought these were some great places to start for those of you feeling a bit overwhelmed of overburdened in thinking about it. The most important thing is to be a good Steward to your environment, your communities, and your finances. Ask yourself questions along the way as to the choices you are making. Set litmus tests to determine if the choices align with your value system and then weigh the options. It is all about making thoughtful, responsible choices.
If you have any questions about how to best make an impact with your event, please reach out, we would love to chat.
Here are some great resources for you if you are wanting to dig a little deeper:
Perfect Storm Moments ROCKED the Seattle NACE FUNdraiser.
One of our favorite events to plan each year is the fundraising gala for Seattle NACE. For the past 4 years Amy and I have had the pleasure of working with a fantastic team of event professionals to push this over-the-top event to new heights.
Each year, we set our sights at out doing ourselves in every aspect. The gala serves multiple functions; it serves as a fundraiser to support the local Seattle chapter of the National Association for Catering and Events (NACE), It serves as a fundraiser for NACE’s community partners (Birthday Dreams this year), but mostly it serves as a celebration for our community of hard working event professionals. It is, as you can imagine, a hard audience to impress.
Our goals are simple – raise a bunch of money, have ALL the fun, showcase the amazing things our event partners are doing, win ALL the awards, and blow some minds – nothing like a little modest goal setting to help set the bar.
For this year’s event, on April 18, 2019, we took over Block 41’s beautiful urban space for a rock n roll extravaganza. An immersive, elegant, and edgy celebration of all things ROCK. Guests were able to indulge like rock stars and show support for two fantastic organizations.
We created an inspiration video to get the vision moving, asked gests to prepare to Hold on to their fishnets and prepare for an energetic evening of music, color, mayhem. They had a backstage pass to a virtual tour of all things rock and roll. Traveled through the origins of rock, descended into the seedy underworld of punk and grunge and dined like hair-band kings and queens.
Freddie Mercury made a guest appearance and rocked the roof off, we had a motorcycle selfie stand, live-band karaoke, artists, acrobats, roller girls, food, fun, and live tattooing – YES, real tattoos.
David Lobban, of Lobban Photography Inc, and Megan Swann, of Megan Swann Photography, captured some beautiful images of the event. A few of which you can see below, or you can check out the full albums on the Seattle NACE Facebook page here & here
Brian Waltz, our lighting designer and owner of LightSmiths shot a great video of the transformed space that you can watch here or below. It took a tremendous effort from a fabulous team to pull this off and we could not have done it without any of them:
It sounds simple enough, right? Get a ring, get engaged, tie the knot. Easy Peasy! Or is it?
Here is the thing, 20 years ago, before we had YouTube and our BFF Google (or Alexa or Siri), planning your own wedding was an experience straight out of a Stephen King novel. These days though, let’s be honest, the internet can get us through just about anything. I can learn to stich up a compound fracture, build a fire from used Kleenex and butterfly wings, and rebuild my lawnmower engine all in one day, and still have time to bake that Baked Alaska that Marth Stewart taught me to make. I mean, I should have a Phd in YouTubing by now. So planning your wedding… no problem. And that really is the truth of it. With the vast array of resources at your fingertips, you have all the information you need to plan a successful wedding, large or small, with minimal support. In fact, if we are honest, the only people you really need (other than a partner to marry) is someone to officiate and a witness, everything else is fluff to enhance the experience and elevate the celebration of your union.
Here is the thing many don’t realize though, planning this seemingly beautiful celebration of love and partnership can easily turn in to a little slice of Hell served up in a spoonful of lemon chiffon and buttercream. The process of planning your wedding can test you and your partner before you are even married.
Don’t fret, there is help and hope. The most important thing you can do to ensure you have the best wedding day ever is assemble the best damn event team you can. With so many options out there, how do you go about assembling this team of superheroes? We have put together a quick list of what we think are the critical and important elements to ensure you have the best planning experience you can have.
Hire someone to help keep your motley crew in line (AKA – A Wedding Planner) – Yes, as planners, we are a bit biased, but finding the right planner for your wedding is the single most important thing you can do to ensure success. Weather you bring in a planner for day-of support, partial planning help, or a full planning experience, bring them in early and take a bit of time to ensure you find the right fit. Why is a good planner so important?
A good planner will save you money. Don’t expect your planner to go out and get you discounts. They may pass along discounts here and there, but this shouldn’t be expected and isn’t where they save you money. Planners are acutely aware of the value of every element that goes into a wedding and work to ensure you don’t overpay for services and products along the way. Planners know how to find great value for you, where those that are not in the industry would never find it.
A good planner will maintain strict control of your budget. Weather your budget is $5000, $25,000, or $75,000, a professional planner will be able to help you build an event that fits easily within your budget. A great planner will be honest if your vision exceeds your budget and help you find ways to get as close as you can within the financial constraints. It is important to be clear and honest with your planner about your budget.
Planners know pros. There are a whole lot of hacks out there and more pop up every day. Wedding planners know how to help you assemble a great, professional team that will not screw up you wedding day.
(Most) Planners are creative as hell. Need to figure out how to float into your ceremony on a giant pink donut with unicorn sprinkles? Planners/Designers thrive on building moments of wow out of bubble gum and duct tape.
Planners will save you from logistics nightmares. Wedding planners can walk into any venue, anywhere in the world and instantly identify red flags and challenges that might get in the way of your wedding day, and then find solutions well in advance. The thing we do best is ensure the entire day moves and flows in seamless fashion.
Most importantly, hiring a planner ensures you get to enjoy your wedding day. I cannot tell you how many stories I have heard from couples that didn’t have a planner and spent their entire wedding day running the event, chasing last minute issues, answering questions from vendors and guests, fretting over times lines, and generally running redlined stress levels the entire day. This is your day. Hire a planner and enjoy it.
Here is a great article on things to think about when selecting your wedding planner.
Build your wedding plan THEN hunt for your venue. Wedding planners can be instrumental in helping you find a venue that fits your vision. If you have a location in mind that you have dreamt of for years, that’s fine, but consult with a planner before you book the venue. So many couples will book a venue first, only to realize too late that the design and vision don’t work there. Always good to ensure that design, vision, and venue are all aligned before signing that contract. Here is a list of some of our favorite venues in the area. You can always find a wealth of booking information and details at The Wedding Spot or WeddingWire.
Find the right DJ/MC. Many couples disregard this important element of planning until the end and often bargain shop to save some money. We can’t underestimate the importance of this key part of your team. This person is almost always the voice of your wedding, their personality and energy keeps your event moving, keep your guests engaged, and brings the “life” to your event vision. An unprofessional, amateur DJ can tank your event. Here is a list of some of the fabulous DJs that we love working with. Additional places to look for a professional DJ would be WeddingWire, The Knot, and American Disk Jockey Association (ADJA).
Photographer & Videographer. You are creating memories, capture them in any and every way you can. You will look back on these photos and videos for years to come, don’t skimp on them and, yes, we absolutely recommend video. There are a lot of amateurs out there, be sure you find a professional with real wedding experience. Someone that knows what shots will be important and how to get them in all kinds of different lighting environments. Nothing worse than having your beautiful event captured with shadows and sunspots. Here is a list of some of some wonderful visual artists.
For us, these are the key and critical components you want to nail down early and with loads of support. There are loads of other event partners and elements that you will secure along the way, but tackle these four first to ensure your event is amazing.